Creating the Problem to “Fit” the Solution
Today, as I was driving, I heard one of those Ads that asks people if they would be interested in signing up for a study for a “New Investigational Medication.”
You know the Ads…”Do you suffer from blah, blah, blah…well, you might suffer from blah, blah, blah…we are conducting a study for a new investigational medication to treat blah, blah blah…”
The one I heard today really blew me away.
It started out with something like, “Do you find yourself eating late at night? Do you eat a whole bag of chips while watching TV? Do you find it hard to stop eating once you start? Do you fight cravings, only to give in to them later? If you do, you may suffer from Binge Eating Disorder.”
Yes, they went on to pitch the study for a new medication to treat Binge Eating Disorder. (B.E.D.)
I almost drove off the road!
So now there is going to be a new disorder, B.E.D., that will justify yet another medication to market to the masses.
Forget the causative factors that might CA– USE someone to binge eat…hypoglycemia, Candida Yeast overgrowth, food intolerances that actually create addiction, to mention a few. Or, how about the simple answer…lack of self-discipline and a loss of self-worth and self-respect.
The problem is, no drug will ever “fix” those causative factors.
It will, however, sell like hotcakes and create the illusion of “treatment”, while only adding to the popular myth that “they” are responsible for solving our problems.
It gets us off the hook. After all, how can WE be responsible for something that has just “happened” to us? We must have “caught” B.E.D. somewhere. Maybe it was when Aunt Bessie was visiting…
So, the next time you are standing in front of the refrigerator late at night looking for your next forage, or before you rip into the next back of Tater-Chips and you catch yourself in that blinking moment of guilt and shame…don’t give it another thought…dig in…”They” are working on a pill that will make it all OK. After all, you must be suffering from a very serious condition which is totally out of your control…Binge Eating Disorder.
After some more studies come out, your insurance company will probably start paying for your B.E.D. treatments. Heck, “they” will probably even make a vaccine for it!